SirmioneCG and Lead Masters forge a strategic partnership


PRESS RELEASE: Beijing, Bratislava, Prague. February 22nd 2022


We are delighted to announce that a new strategic business partnership has been developed and sealed between the Chinese consulting company SirmioneCG, based in Beijing and the European consulting company Lead Masters, operating mainly from Bratislava and Prague.

With this strategic partnership we are eager to build cooperation client capacities and scale up the services in market entry, finance, legal and integrated marketing consultancy services to open up and boost the business opportunities for large, SMEs or individual businesses between China and Central Europe.

Ms Lucy Luo, Managing Director, SirmioneCG, declared: "I am very excited about our partnership and leverage each others strengths, resources at the expertise and regional level in Business & Financial management and integrated marketing fields. The theme of 2022 is Connection and Symbiosis, this partnership reflects a spirit for thriving together in the post-pandemic future and better contribution to our clients and society.”

Mr Daniel Zivica, C-level Consultant and Business Owner, Lead Masters: "It has been with great joy that we quite immediately found excellent views overlap between our two operations. Lucy and I were convinced that moving with velocity and energy into a strategic partnership makes perfect sense while building up mutual consultancy capacities, shared knowledge base and new business pipelines are the next steps for 2022.”

“The best element to it” - Daniel Zivica continues, “is a unique positioning of the genuine collaboration understanding of China – EU individual markets and specific B2B client needs there, joining forces and harnessing the professional C-level skills of East and West resulting in cutting edge outcomes.”   

Lucy Luo concludes: “We both look to the near future with a vision to help both Europeanand Chinese businesses explore new markets opportunities, scale-up clients’ customerbase, provide them with the growth supportive consultancy services andlocalised company governance advisory. The top-notch marketing consultancy and sharing marketing technology know-how and market insights are probably the most thrilling part of our new pan-regional offer, indeed.”

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About SirmioneCG

Sirmione Consulting Group is a leading business and financial management firm based in Beijing, China. We offer a comprehensive range of cross-industry professional services to companies and individuals. We provide our clients with tailor-made solutions delivered by a dedicated team and a network of experienced professionals. Our team operates with a deep sense of personal integrity andservice to our clients.

We help Chinese and foreign investors to enter and navigate the Chinese regulatory and business environment from the incorporation of a legal entity to the daily business growth. Our services laid a foundation for the sustainable development of global enterprises in China and Chinese companies "go global" strategy.   Our goal is to enhance your competitive advantage and assist your business expansion. Our mission is to serve you and your business and help you succeed in the rapidly evolving digital age.

Lucy LUO


Lucy has served as a Senior professional at a former division of PwC in Los Angeles and leading Chinese financial advisory firms, providing management consulting, business advisory services, financial & tax planning solutions, as well as investment consulting services for MNC, foreign enterprises and Local companies cross-industries, as well as high net worth professionals. She also served a leading Thought leadership BD position at IMA, a global NGO and as a partner at Promise CPAs firm, a distinguished Tutor at Beijing Institute of Technology MPAcc program.

About Lead Masters a consulting company ®

Lead Masters a consulting company that provides C-level Consultancy Services, based in Prague and Bratislava. Lead Masters is a contributing member and advocate of the EU Tech Chamber. Lead Masters´ mission is to help collate insights, consult and suggest the best strategy and implementation for different elements of the marketing process, go-to-market approach, business management challenge, and transformation, helping clients become digital-proof and efficient and winning organisations that deliver the best results.

Daniel ZivicaC-Level Consultant and Business Owner



Daniel has extensive executive experience while responsible for media and creative agencies forglobally famous leading media agency network, with clients’ businesses telco, banking, finance and FMCG fields. Daniel specialises in building up relevant market propositions and marketing agency’s solutions across digital marketing, media strategies, contract negotiations, marketing efficiencies and related business transformation and implementation. Recently, Daniel supported and led his clients on private-public funding communications projects with a social impact.


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